![]() Make sure to build a healthy subscriber list only through ethical means. Now that you understand the benefits of email marketing versus direct mail, you can start building a subscriber list and creating your own personalized email campaigns. While email marketing has a lower open rate than direct mail, email also has a higher ROI because it requires fewer resources. Businesses-especially small businesses-can’t afford to spend money on marketing efforts that won’t produce a return. ![]() Yes, it’s important to understand the benefits of email marketing over direct mail. If your numbers are lackluster, switch up your subject lines and personalization tactics to improve open and click rates. With this information, you’ll be able to check whether or not your email marketing campaigns are engaging your subscribers. How your customer loyalty evolves over time.How many subscribers are converting into customers.You’ll want to consider the following metrics: From your dashboard, you should be able to easily check the statistics from all of the campaigns you sent. Log into your email service provider dashboard and click on the campaign you want to track. How to measure your email marketing results Personalization allows you to provide the most relevant content possible at just the right moment. You can also segment your list based on gender, age, location, and countless other factors. With email, however, you can provide personalized content based on buying history or browsing history. Plus, personalized emails deliver 6x higher transaction rates, compared to generic content. Email offers more personalization options.ĭirect mail doesn’t leave much room for personalized content-which 67% of customers expect. Later, once you build a rapport, you can consider asking for a mailing address for other marketing materials, like catalogs. You can add widgets and pop-ups to your website and social media account to collect email addresses. On the other hand, it’s much more difficult to stop receiving marketing material through direct mail. Plus, you can build a global audience with email.Ĭonsumers may be more willing to hand over their email address because they can easily unsubscribe if they don’t like your content. If you want to reach an audience through email, all you need is an email address. Source: Campaign Monitor It’s easier to contact your audience through email. You can also choose from plenty of premade templates, which you can also customize with branding and other changes.Īutomation allows you to send email campaigns based on triggered events, such as viewing a product page or a subscriber’s birthday, so you’ll always reach your subscribers at exactly the right moment.Ĭonsider the following example of a triggered campaign from Sephora: Source: Marketing Profs Email requires minimal time and resources.Īutomation and technology have made it easier and faster than ever to create beautiful and unique email campaigns.įor example, Campaign Monitor offers a drag-and-drop builder where you can design your own customized campaigns in minutes. ROI is an important consideration for small businesses who may not have the money to spend on large direct mail campaigns but have time to devote to creating email campaigns.Įmail marketing delivers over 5x higher ROI than direct mail. Direct mail tends to bring in about $7 for every dollar spent, while email marketing produces $38 for every dollar you invest. The biggest benefit to email marketing is that the ROI is more than 5x higher than direct mail. What are the benefits of choosing email marketing over direct mail?Įmail provides many benefits that make it a thriving alternative to direct mail. Read on to discover the benefits of choosing email marketing over direct mail for small businesses. While many customers appreciate the intimacy and trustworthiness of direct mail, most businesses aren’t using it to reach their prospects and customers.
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